What Percentage of Startups Fail: Stats and Facts for 2023 | Moneyzine.com (2023)


  1. What Percentage of Startups Fail: Top 10 Facts for 2023
  2. Basic Startup Failure Statistics
  3. European Business Startup Statistics
  4. Stats About the Top Reasons Startups Fail
  5. Startup Failure Rates and Statistics
  6. Startup Success Statistics
  7. The Bottom Line
  8. FAQs

Technology has increased the variety of startups that try to take on market leaders. However, a percentage of startups fail because it’s not easy to transition from a startup to a company with millions in annual revenue and hundreds of employees.

On this page, we will highlight startup failure statistics that showcase the difficulty of starting a new business. You will get an idea of how many startups fail, the top reasons it happens, and the common problems that lead to failure. Also, read until the end for answers to commonly asked questions about why startups fail.

What Percentage of Startups Fail: Top 10 Facts for 2023

  • 90% of all startups fail eventually.

  • Most startups begin with less than $5,000 in the bank.

  • 70% of startups in the United States are launched from home.

  • A quarter of startups do not get the funding they are seeking.

  • Cash flow problems lead to the downfall of 82% of startups.

  • 63% of all startup failures are in the IT industry.

  • 75% of venture capital invested startups fail.

  • 79% of startups begin with insufficient funds.

  • Only 40% of startups are profitable.

  • Half of all European startups fail during the first three years.

Basic Startup Failure Statistics

Around 90% of all startups fail.

This is arguably the most daunting startup statistic that indicates the difficulty of succeeding with a new startup, and there is a high percentage of new businesses that fail. However, these statistics reflect the success rate of startups in the long run. They might be successful for a few years before market conditions or other circumstances pose challenges too difficult to overcome.

Some entrepreneurs might launch several startups during their careers before they have one that succeeds in the long term.


Around 40% of startups are profitable.

On the surface, a business might look successful, but in reality, it takes a lot of work for functional companies to become profitable, which lowers the general startups success rate. It can take years of business growth and generating new customers before profitably enters the equation.

Startups that want to improve their odds of success need to reinvest all the money they generate back into the business, improving the infrastructure necessary for growth.

  • UK Startup Statistics for 2023


Around a third of startups have less than $5,000 to begin with.

Stats on business failure show low starting funds are a major reason why more than 50% of startups fail. Eventually, startups run out of resources, and they have to shut down until more money is secured.

Additionally, 58% of businesses start off with less than $25,000 in the bank. Lack of funds can be managed if the expenses are kept low, but that does not facilitate fast growth.

(Small Business Trends)

80% of Indians feel that starting a business in their local area presents a good opportunity.

Indians are predominantly oriented towards local-based businesses. Indian startups raised $42 billion in 2021, and the country is expected to have a GDP growth of 7.7% between 2021 and 2024.

Therefore, India is a booming economy where a lot of new businesses are spearheading growth. As of Jan 2022, there have been 83 unicorns in India with a total valuation of $277.8 billion.


Around 70% of US-based startups are launched from home.

The internet has made it easier than ever before for anyone to start a business from home. You can store products in the garage and handle all sales online. However, the large percentage of home-based businesses indicates the lack of professionalism among new business owners, and also, it can decrease the startup success rate.

The high startup failure rate is a result of insufficient business experience to navigate the choppy waters of the first few years.

(Small Business Trends)

Business founders require 2-3x more time than they originally expected to validate their business idea.

Validating a business idea involves showing that it can be profitable and meets market demand. However, new business owners underestimate the amount of work and time that is required to validate ideas.

Longer track history and larger sales volumes are important parts of validation. However, these cannot be rushed, which means business growth is slower than most entrepreneurs anticipate.


66% of small businesses outsource tasks to other small businesses.

This is one of the small business startup statistics that show it is important for a new business to cut costs. Outsourcing tasks is one way of getting the most bang for the buck. However, bigger firms might charge more, while smaller businesses could offer better value.

This means that many small businesses outsource jobs to one another in the pursuit of growth. Outsourcing is easier for small businesses because they do not have to commit to in-house employees that are more expensive to maintain.


81% of small business owners work overtime.

This statistic indicates that it takes a lot of work to launch and maintain a business. Many business owners need to work overtime for years to ensure the long-term success of their venture. That's because they fill many roles until they have the funds to hire more employees or outsource the work.

Working overtime can increase the success rate of entrepreneurs in many cases.


82% of startups are self-funded.

This indicates that most entrepreneurs struggle to secure outside funding to grow their startups. Many new business owners may spend years saving funds to launch their idea and realize that they need more money to sustain growth.

However, the number of business funding sources is increasing, which means that entrepreneurs can increase their chances of success and also increase the success rate of startups in general. The best way to secure funding is to showcase an idea that is profitable and meets market needs.

(Small Biz Trends)

25% of businesses do not secure the funding they were looking for.

The inability of so many startups to get funding is a large contributor to overall startup failure rates. It means that businesses need to make ends meet by cutting costs and potentially reducing the quality of the end product. This can lead to a downward spiral of getting bad reviews and less business.

Securing funding is a business skill that requires practice. Knowing where to look for funding and how to ask is part of the puzzle. The business must also have a good risk profile to be worth the investment for banks and venture capitalists.


European Business Startup Statistics

50% of startups in Europe fail during the first three years.

This percentage is a sign of the difficulties that business owners face. The rise in inflation and higher fuel prices will surely increase the problem of starting a new business and making it successful in the long term.

So how long do startups last? The first few years of a company are traditionally the phase where businesses fail. If they can make it to year five, the chances of long-term success are much higher.


65% of people in the UK want to start a business.

With around two-thirds of the population wanting to start their own business, it highlights the cultural shift from just a few decades ago. In previous years, the traditional road to success was to get in with a good company and climb the corporate ladder.

Nowadays, starting your own business is arguably the best road to success for many people. This could be fueling the high startup failure rates since not everyone is equipped to create a successful business.

(Micro Biz Mag)

In Europe, the percentage of startups that fail is 82% for first-time startups.

Typically, the first few businesses a new entrepreneur launches provide the function of learning the ropes. Each mistake made is an opportunity to learn. The startup failure rates of business owners that launch their 4th and 5th companies are much lower.


Startup funding statistics suggest $100 billion worth of capital was poured into 98 new European startups.

Funding boosts startup growth rates and reduces their odds of going under during the first few years. The investment allows mistakes to be masked since adding money to the equation reduces the chances of them going bust.

However, pouring money into a business model that is not successful will not work. Solid business practices are required for long-term success regardless of how much backing is provided.

(State of European Tech)

Stats About the Top Reasons Startups Fail

Cash flow problems lead to 82% of business failures.

Unsurprisingly, cash flow is the number one reason why startups fail. After all, when the money runs out, businesses need to declare bankruptcy and close their doors. However, in reality, the problems that lead to a lack of cash flow might provide a clearer picture of why the startup has failed.

It might be because of a lack of sales, outdated products, or poor brand image. Digging deeper into the numbers also helps businesses figure out what amends they can make in the future, which can also help reduce startup failure rates.


79% of businesses that fail started out with insufficient funds.

One of the basic facts about the business startup failure rate is that for new business owners, acquiring funds is one of the biggest hurdles. The top sources of funding include savings, bank loans, and investments from loved ones. Also, investment groups may provide funding for a share of the company. Usually, to secure funding, the business must provide proof of concept and profitability.

(Preferred CFO)

The lack of market demand leads to many startup failures.

Business owners believe that the product or service they are providing will be in-demand. However, a high percentage of startups fail because of a lack of market research.

To reduce startup failure rates, business owners need to figure out what market they are getting into and if there is a gap. It might take tinkering with the product to offer something that people will buy in hordes.

For example, Uber isn't exactly a startup, but when entering a new market, even huge companies have to tackle that challenge as if they're starting from the ground up. By failing to do so, Uber failed to conquer the Chinese market despite investing a billion dollars in that endeavor.

(Failory, RST)

Startup Failure Rates and Statistics

The IT industry has the highest startup failure rate at 63%.

Startups statistics indicate more than 50% of startups that fail belong to the IT industry. The speed of development in the IT industry is transforming the world. There are a lot of opportunities for entrepreneurs to provide new technologies and meet the constantly changing needs of modern businesses.

However, navigating uncharted waters results in a high startup failure rate. As businesses compete in the same market, many fail to attract enough customers to grow. Also, some businesses become obsolete within a few years of launching because they fail to innovate.


The construction industry has the second-highest failure rate of 53%.

According to the startup failure rate by industry, the high failure rate within the construction industry is partly due to the lack of maintaining a healthy amount of capital. Projects can become delayed or require more money than initially projected. This leads to large negative balances that eventually cause a business to collapse.


Startup Success Statistics

The highest number of searches on startups occurred in 2020.

Startup statistics indicate that many people became interested in learning more about how to start a new business in 2020. However, since the start of the pandemic, people may have been putting off the idea of investing in a new business to reduce the risks.

Overall, 35% of people either do not want to start their own business or are unsure. This means the majority of people would like to create something of their own given the opportunity.

(Micro Biz Mag)

There are 1,000 unicorn companies in the world.

Unicorns are another term for successful startups with a valuation of $1 billion. Compare this to 2013 stats, where only 39 companies in the world could be classed as unicorns. Also, according to Statista, there will be more unicorns in the coming years, which will help to increase the average startup company success rate.

(CB Insights)

32 Decacorns exist worldwide.

Decacorns are successful startups that have received a valuation of $10 billion. Therefore, they are 10x bigger than unicorns. The tech startup success rate is normally higher, so technology-based companies are in the best position to grow to valuations of above $10 billion. That's because they have highly profitable models that are scalable.

Hectocorns are 10x bigger than Decacorns, and they have a valuation of $100 billion. There are only two Hectocorns at the time of writing: SpaceX and Bytedance.

(Exploding Topics)

5.4 million applications were filled in 2021 in the pursuit of launching new businesses.

Americans' go-getting attitude means millions of new business applications are being filled each year. In addition, the growth of venture capital is allowing new businesses in the United States to enjoy strong support.

Startup funding statistics show the global venture capital market was worth $211.3 billion in 2021, and most of those funds go towards early-stage funding for global startups.


75% of venture-backed startups fail.

What percentage of venture backed startups fail? Having venture capital does not immunize businesses from failure, but it does increase the chances of success. The 75% failure rate compared with the 90% one indicates that venture capital positively affects the success rate of startup businesses.

Money is one factor, but some venture capitalists might provide expert advice or a support network for new business owners. Again, this offers a competitive edge compared to other startups.


The Bottom Line

Overall, the startup failure rate statistics mentioned above indicate that many startups fail because they don't secure funding, do not anticipate the amount of time required for proof of concept, and have cash flow problems. Money is the fuel that makes a business grow. New business owners underestimate the effort required to launch a successful business and do not analyze the market correctly, which is not a great idea when looking to increase a startup company's success rate.

However, the number of opportunities to secure funding is growing. Venture capital firms are pouring billions of dollars into businesses worldwide. Therefore, startups have the chance to proliferate with the right presentation.


What is classed as a startup failure?

Why do most startups fail?

What can startups do to avoid failure?

What happens when a startup fails?

What is the biggest reason startups succeed?

What are the best ways to get funding for a startup?


What percentage of startup companies fail? ›

Startup Failure Rates

About 90% of startups fail. 10% of startups fail within the first year. Across all industries, startup failure rates seem to be close to the same. Failure is most common for startups during years two through five, with 70% falling into this category.

Is it true that 90% of startups fail? ›

The reality is that 90% of startups fail. From budgeting apps to legal matchmaking services, businesses across every industry see more closures than billion-dollar success stories. And a whopping 10% of startups fail before they reach their second year.

Why does a 90% startup fail? ›

According to business owners, reasons for failure include money running out, being in the wrong market, a lack of research, bad partnerships, ineffective marketing, and not being an expert in the industry.

What percentage of startups fail within 5 years? ›

According to the U.S. Bureau of Labor Statistics (BLS), this isn't necessarily true. Data from the BLS shows that approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years.

What is the #1 reason why startups fail? ›

Lack of financing or investors. The study notes that 47% of startup failures in 2022 were due to a lack of financing, nearly double the percentage that failed for the same reason in 2021, based on CB Insight's data. Running out of cash was behind 44% of failures.

Why do 99 percent of startups fail? ›

Wrong Timing- Sometimes the product you bring in the market could be ahead of it and the consumer is not ready for it. In the second case, the product can be a 'Copy Cat' version of other products already in the market. Both these cases are reasons why most start-ups fail.

What is the #1 mistake startups can make? ›

You only follow your gut; you don't listen to your customers. Most entrepreneurs start companies with an idea for a product that they think people will want. That right there is where they fail. In fact, 42% of startups fail because they didn't solve a market need.

Do 95% startups fail? ›

According to a study by CBS Insights, 95 percent of start-ups fail, and an amazing 42 percent of them failed because there is no market for the product or services, that they have created.

Are 92 of the startups successful within the first 3 years of starting? ›

What is Entrepreneurship? – In a study of about 3200 startups in the silicon valley, about 92% of startups failed within the first 3 years of starting.

Why only 1 percent succeed? ›

The 1 percent know people like to buy the best products and services possible. So they make it their goal to be the best and produce the best. You are going to have a hard time producing the best products and services if you, personally, are not the best. So if you're not the best, don't focus so much on your work.

Why 85% of businesses are failing during the first years list four reasons? ›

Other reasons why businesses fail in their early years include: poor business location, poor customer service, unqualified/untrained employees, fraud, lack of a proper business plan, and failure to seek outside professional advice.

How many times do entrepreneurs fail before they succeed? ›

1 in 4 entrepreneurs fail at least once before succeeding. It takes entrepreneurs an average of three years for their business to begin supporting them financially.

What percent of new businesses fail in the first 3 years? ›

20% don't make it past their first year, and a staggering 60% go bust within their first three years.

How many percent of startups are successful? ›

What's The Startup Success Rate? As we have seen, 90% of startups fail, which means the startup success rate is around 10%. This rate is much higher if we also consider other more traditional businesses and not only innovative tech startups.

What are the statistics on small business failure? ›

According to statistics: 22% of business startups fail in the first year. 50% of new businesses fail within the first five years.

What are 4 mistakes startups typically make? ›

A. Undervaluing their products or services, hiring wrong staff, expanding the business too quickly, creating an inefficient marketing plan, overpromising and underestimating business opportunities are some of the major mistakes a startup can make.

What are the three most important startup issues? ›

The Challenge of Getting Started. All new businesses face challenges, some more difficult than others. But there are three challenges that are common to all startups: getting started, building momentum, and scaling up. The biggest challenge for any startup is simply getting started.

What are three reasons a startup fails? ›

Here are some of the top reasons why startups fail:
  • Didn't understand the market.
  • Market conditions changed unexpectedly.
  • Bad timing.
  • Cash problems.
  • Flawed business plan.
  • Didn't hire the right people.
  • Entered into a bad partnership.
  • Failed to learn from mistakes and make adjustments.
Dec 14, 2021

Do most startups lose money? ›

Only 40% of startups actually turn a profit. The United States has 63,703 startups across the country, as of 2021. About 90% of startups fail.

Are startups declining? ›

Hiring by Indian start-ups declined by 44% during the last quarter of 2022 as compared to the first quarter that year, said human resources consultancy company CIEL HR Services. According to a study by the company, hirings among Indian start-ups had been on a steady decline.

Why are startups struggling? ›

Financial Management

Remember the fact that when income increases, the expenditures also increase. There is no doubt about it. One of the biggest challenges that startups face today relates to financial management. It is a fact that small startups rely heavily on financial backups from the so called investors.

What is the biggest challenge for a startup? ›

10 biggest start-up challenges
  1. Failure to plan. CHALLENGE: With the excitement of a new business idea, it can be tempting to launch without much forward-thinking opens in new window. ...
  2. Lack of demand. ...
  3. Ineffective marketing. ...
  4. Knowledge and skills gaps. ...
  5. Financial management. ...
  6. Securing funding. ...
  7. Hiring the right people. ...
  8. Leadership.

Which is the famous failed startup? ›

1) Dazo. Dazo was a food-tech startup based in Bangalore which emerged as a “food on demand” company. Fierce competition and lack of funding led to Dazo's failure. You can read more about their failure here.

What do most startups struggle with? ›

Common startup problems include poor planning, poor leadership, failure to differentiate a product or service from others that are already available, ignoring the needs of customers, and not learning from failures. Capital shortages, poor locations, and scaling too soon can also cause a startup to have problems.

Why do businesses fail in the first 5 years? ›

The most common reasons small businesses fail include a lack of capital or funding, retaining an inadequate management team, a faulty infrastructure or business model, and unsuccessful marketing initiatives.

What is the 50 100 500 rule? ›

Alex Wilhelm of Techcrunch created the 50-100-500 rule which states you can no longer be defined as a startup if you have a revenue which exceeds $50 million, have 100 or more employees and have a value of $500 million or more.

How long do startups take to break even? ›

Two to three years is the standard estimation for how long it takes a business to be profitable. That said, each startup has different initial costs and ways of measuring profit. A business could become profitable immediately or take three years or longer to make money.

How many years should I stay at a startup? ›

The median job tenure for startup employees is just 2.0 years. Turnover is most pronounced early in an employee's tenure. The probability that an employee leaves a startup is significantly higher during the first two years of employment (see Table 1).

Why is only 2% successful? ›

There is no such thing as failure, it's only temporary defeat. Real failure is when you give up on your purpose. According to various sources and research, 98% of people die without fulfilling their goals and dreams, meaning only 2% of people become successful in life.

How much money does someone in the 1% have? ›

According to the Economic Policy Institute, the average annual wage of the top 1% was $823,763 as of 2020.1 A more recent study by SmartAsset points out that the national average of the top 1% earners is $597,815.2 Have in mind that the figures vary greatly from state to state.

Who controls most of the money in the world? ›

half of the world's net wealth belongs to the top 1%, top 10% of adults hold 85%, while the bottom 90% hold the remaining 15% of the world's total wealth, top 30% of adults hold 97% of the total wealth.

What percent of businesses do not survive their first year? ›

Percentage of businesses that fail in the U.S.

The business failure rate in the U.S. within the first year is nearly 20% — 18.4%, to be exact — according to a LendingTree analysis of BLS data.

What are the 9 reasons businesses fail? ›

  • Not having an effective business plan. ...
  • Not putting the customer first. ...
  • Not hiring the right people. ...
  • Lack of flexibility. ...
  • Lack of innovation. ...
  • Not understanding your industry. ...
  • The wrong mindset. ...
  • Ineffective marketing strategies.

What small business has the highest success rate? ›

Check out this list of the most profitable small businesses.
  1. Business Consulting. If you're an expert in your industry and have been working at it for years, you should consider consulting. ...
  2. IT Support, Technology Consulting, and Repair. ...
  3. Cleaning Services. ...
  4. Accounting and Tax Preparation. ...
  5. Auto Repair. ...
  6. Real Estate.

Do 99% of businesses fail? ›

99% of people who venture into entrepreneurship inevitably fail within their first 5 years. Although there are new technological advancements every day, breeding new waves of opportunity, these statistics never seems to decrease.

What are the top 5 reasons businesses fail? ›

Five Common Causes of Business Failure
  • Poor cash flow management. ...
  • Losing control of the finances. ...
  • Bad planning and a lack of strategy. ...
  • Weak leadership. ...
  • Overdependence on a few big customers.

How many new businesses fail within 18 months of getting started? ›

We can also conclude that about 65% of new businesses don't make it to the ten-year mark. Forbes reports an even more grim statistic, based on Bloomberg research, that of every 10 businesses, eight fail within the first 18 months.

What business has the highest failure rate? ›

Industry with the Highest Failure Rate
  • Arts, entertainment and recreation: 11.6 percent.
  • Real estate, rental and leasing: 12 percent.
  • Food service industry (including restaurants): 15 percent.
  • Finance and insurance: 16.4 percent.
  • Professional, scientific and technical services: 19.4 percent.

How many business make a loss in the first year? ›

So allow me to quickly say it's very common to make a loss in year one as a new startup business and it's actually a good thing. So let's elaborate on those two points slightly: 99% of startup businesses I work with make a loss in year one (usually up until year 3 in all honesty!)

How many startups will fail in 2023? ›

Startup Failure Rates

About 90% of startups fail. 10% of startups fail within the first year.

What are the 7 reasons why small business fail? ›

The top 10 reasons small businesses fail – and how to avoid them
  • Lack of research. ...
  • Not having a business plan. ...
  • Not having the business funding they need. ...
  • Financial mismanagement. ...
  • Poor marketing. ...
  • Not keeping abreast of customer needs or the competition. ...
  • Failing to adapt. ...
  • Growing too quickly.
Jul 6, 2021

What are the top 10 reasons small businesses fail? ›

Top 10 Reasons Small Businesses Fail
  • Procrastination. ...
  • Inadequate knowledge of regulations. ...
  • Ignoring the competition. ...
  • Ineffective marketing and ignoring customers' needs. ...
  • Incompetent employees and management. ...
  • Lack of versatility. ...
  • Poor location. ...
  • Cash flow problems.

Do 90% of all businesses experience a lawsuit at some point in their lifespan? ›

90% of all businesses experience a lawsuit at some point in their lifespan. There are around 12 million contract lawsuits filed every year against small businesses. The average liability suit costs at least $54,000.

What is the success rate of startup business? ›

What's The Startup Success Rate? As we have seen, 90% of startups fail, which means the startup success rate is around 10%. This rate is much higher if we also consider other more traditional businesses and not only innovative tech startups.

Do 95% of businesses fail? ›

According to the U.S. Small Business Administration, over 50% of small businesses fail in the first year and 95% fail within the first five years.

Why do more than 90% of the startups fail globally? ›

A report by IBM Institute for Business Value and Oxford Economics found that 90 percent Indian startups fail within the first five years, lack of innovation being the main reason, News18 reported.

What is the average lifespan of a startup? ›

The average startup lasts between two and five years.

On average, 90% of startups survive one year. 69% of small businesses survive two years. However, only 50% of startups will survive five years.

Why 96 percent of businesses fail within 10 years? ›

The most common reasons you so often read about as to why small businesses fail are things like: poor management, the wrong products or services, cash flow issues, no business plan, a flawed business model or bad leadership skills, etc.

Why do you think many new businesses fail in the first 5 years? ›

The most common reasons small businesses fail include a lack of capital or funding, retaining an inadequate management team, a faulty infrastructure or business model, and unsuccessful marketing initiatives.


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